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PARTY HOTLINE: 1-800-345-TOYS (8697)

Delivery Service

Our delivery service is available in San Francisco Monday thru Friday 9am to 4pm. Call for a reservation.

Party Planning

Make a list and check it twice... tips to help you plan the perfect get together! Learn More

About SF Party

SFParty is San Francisco’s #1 Party Store.

SFParty began over 100 years ago as a small retail toy and novelty store on Mission Street in San Francisco. The original two owners, Mr. Kindel and Mr. Graham, actually sold novelties door to door throughout San Francisco. The company then branched out, renting gaming equipment to schools and churches for fundraising events. We still rent spinning number wheels. Kindel and Graham was one of the early companies to import novelties from Asia and sell them through mail order. To this day, we receive emails from customers inquiring about the value of one of our cigarette holders that were popular years ago or asking about our famous Indian head lamps still in their possession.

Today we are called SFParty and we do business in a very modern way but keep the traditional values of our founders. We offer our customers an excellent shopping experience.


What Makes Us #1?

  • SFParty has the best customer service. Twenty (20) associates that really care.
  • SFParty has the best inventory. Over 14,000 party items for you to choose from.
  • SFParty’s rental department has all brand-new equipment. Please visit our “Rent Some Fun” page. Do you know that we sell our rental equipment after 6 rents?

Great Parties Start Here… So you should start your party here. We'll make sure it’s a blast.

Meet our Staff!

Dan Cerf President RichR.jpg justine.jpg


Since Like Forever!


Exec. Vice President
Since 1990


General Manager/GM Sales
Since 2012

Michael buyer July pic Maria doggy


Since 2008


Gold Medal Manager
Since 2010


Warehouse Manager
Since 1992


Claudia pic

Alfredo & Harley  


Shipping Coordinator
Since 2002


Merchandising Manager
Since 2001

Alfredo (and Harley)

Maintenance Engineer  
Since 2007




Accountant A/R
Since 2002


Accountant A/P
Since 2005